Fifth Dimension Chocolates

Fifth Dimension Chocolates is a multi-award-winning British chocolatier / caramelier specialising in luxury handmade chocolates and caramel sauces.
The aim is to push the flavour boundary and create a sensory experience in fine chocolates, by combining classic and innovative flavours with premium chocolate made from fine-flavour single-origin cocoa.


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Our story

This London-based company was founded in 2013 by Russell Pullan and Albert Chau – both are self-taught when it comes to chocolate-making and flavour development. Between 2014 and 2021, the company has won over 60 awards including International Chocolate Awards, Academy of Chocolate Awards and Great Taste Awards.

RUSSELL PULLAN (CO-FOUNDER & HEAD CHOCOLATIER) – HIS STORY

Russell Pullan - Co-founder & Head Chocolatier at Fifth Dimension Chocolates

“Having worked in the media industry for over 20 years, I decided to change my career path completely at the age of 49 and set up Fifth Dimension Chocolates.

My chocolate journey began in 2006 when I was given Chloe Doutre-Roussel’s book “The Chocolate Conoisseur” – it opened my eyes and introduced me to the world of fine quality chocolates. Before that I had always wondered why some people were prepared to pay more for some chocolates when I could get the same quantity for a fraction of the price from supermarket shelves. The book instantly converted me and I finally understood the difference between bulk/commodity cacao and fine flavour cacao, and why some spent more on the latter.

Since then I have taught myself how to make chocolates and experiment with different ingredients and flavours as a hobby. There’s nothing more satisfying than seeing friends’ happy faces when they received my handmade chocolates and sampled them. Over the years, many friends suggested that I should sell the chocolates, and so in 2013 when I decided to give up the job in the media, the next natural step for me is to become a chocolatier.

For my chocolates, some are ones you may expect, others may be a surprise, but each one is all part of a sensory adventure. I want everyone to join me on my journey and enjoy it as much as I have. Welcome on board!”


ALBERT CHAU (CO-FOUNDER & GENERAL MANAGER) – HIS STORY

Albert Chau - Co-founder & General Manager of Fifth Dimension Chocolates“My background is in clinical research: designing and analysing clinical trials in therapies for life-threatening diseases such as cancer. I always have an interest in food and love eating chocolates, though I would never have dreamt of having my own chocolate company until a few years ago.

I consider myself pretty adventurous in food. When I go abroad, I would always do my homework beforehand to find out about the local cuisine. I also love eating out and discovering good food – whether it’s a new combination of flavours or it’s simply using fresh, good quality ingredients to produce a classic dish. At home I enjoy cooking – I rarely follow recipes as I tend to cook from my heart.

Being a scientist, I am naturally fascinated by food science. Although I have an interest in molecular cuisine for years, I consider having high quality ingredients as the crucial factor for good food. As I come from an industry that’s heavily regulated, the importance of quality control, sourcing raw materials and social responsibility is all ingrained in me.

These are all the ethos I insist on having at Fifth Dimension. Looking forward to having you as one of our travel companions in our journey of flavours.”